Designing a premium leasing experience for a 25,000 m² enterprise complex on Avenida Brigadeiro Luís Antônio.
Client
Mofarrej
Industry
Real-State
Role
Product Designer
Duration
30 days
Context
Mofarrej is one of São Paulo’s most traditional real estate developers. In the end of 2025, one of its corporate complexes located on Avenida Brigadeiro Luís Antônio became available for lease.
The building:
25,000 m² of private area
Two corporate towers
Recently retrofitted to high standards
Formerly occupied by Itaú
Designed for large-scale corporate operations
Despite its premium infrastructure, the asset had been vacant for months.
There was no dedicated landing page.
No clear digital positioning.
No conversion flow.
The opportunity was clear: Turn a physical landmark into a high-performance digital product.
The Challenge
The client had previously hired a freelancer and the result did not meet expectations.
Key issues:
Lack of premium positioning
Weak narrative about infrastructure and scale
No structured conversion flow
No clear digital representation of the asset
Additionally:
The building relied on a QR code placed at the physical location.
Passersby needed immediate access to landing page.
The experience had to convert interest into qualified contact.
Constraints:
2 days to deliver a first preview
30 days for full execution
Mandatory use of animations and video
High performance requirements
The core challenge: Design a premium, conversion-focused landing page experience that matched the scale and credibility of the asset, without compromising speed or usability.
The Solution
I approached the landing page as a product designer. The strategy focused on three pillars:
Strategic Positioning
Instead of simply listing features, the narrative emphasized:
Infrastructure for large enterprises
Integrated operations capability
Institutional strength
Expansion potential
Key highlights structured for clarity:
25,000 m² total private area
Large floor plates (~60 meters long)
19–20 floors per tower
Full retrofit (security, HVAC, elevators, structural systems)
Prime Paulista region location
The message was clear: This is not just office space. It is operational infrastructure for enterprise-level companies.
Conversion-Oriented Experience
The user journey was intentionally simple:
Scan QR code
Instantly understand the value
Explore infrastructure and location in the landing page
Contact the Mofarrej team
Design decisions:
Strong above-the-fold positioning
Clear calls to action
Strategic repetition of CTA
Minimal friction contact form
Logical information hierarchy
Every section had a purpose:
Build credibility
Reinforce scale
Reduce doubt
Drive contact
Premium Aesthetic + Performance
The client required animations and video. The risk: Heavy visuals could damage performance.
My approach:
Planned animations intentionally in Figma
Used motion to reinforce hierarchy and sophistication
Collaborated closely with the front-end developer
Balanced media weight and loading optimization
The result:
100 SEO score
96 Best Practices
100 Performance
88 Accessibility
Premium feel. Enterprise-grade performance.
The Process
I led the project end-to-end as Product Designer, owning strategy, structure, copy, interface design, and handoff.
The process began with stakeholder alignment. I conducted direct conversations with the property owners to understand expectations, positioning goals, and what had failed in the previous attempt.
From there, I benchmarked high-end corporate real estate experiences to identify how premium infrastructure is communicated digitally.
With the positioning defined, I structured the information architecture around enterprise decision-making logic. The narrative was built to move from credibility and scale to technical validation and finally to direct contact.
I wrote the full landing page copy to ensure tone, hierarchy, and positioning were cohesive.
Given the 2-day deadline for the first preview, I prioritized rapid wireframing and strategic validation before moving into high-fidelity design. Animation planning was done in parallel with interface design to ensure feasibility and performance control from the beginning.
Throughout the 30-day execution phase, I worked side by side with the front-end developer. We refined motion behavior, optimized assets, and continuously validated loading performance to ensure that visual richness did not compromise speed.
Outcomes
The first and most immediate result was strategic positioning. The asset transitioned from having no digital presence to having a structured, premium, enterprise-ready experience aligned with the reputation of Mofarrej.
From a technical standpoint, the landing page achieved strong Lighthouse performance:
100 in SEO
96 in Best Practices
100 in Performance
88 in Accessibility
This was particularly significant given the use of animations and video-heavy sections.
From a business perspective, the page enabled a structured conversion funnel via QR code, transforming physical curiosity into qualified digital inquiries. It provided the leasing team with a clear, professional tool to support negotiations and presentations with large companies.
The project demonstrated my ability to:
Translate high-value physical assets into strategic digital products
Balance premium aesthetics with performance engineering
Operate effectively under tight deadlines
Align demanding stakeholders around a cohesive solution
The result was not just a landing page, but a positioning tool designed to support enterprise-level leasing decisions.
